Module Details

Title: Media Skills Training for the Agri Food Researcher
Coordinator: Julie Dowsett Contributors:

The module will be held in collaboration with Dublin City University Communications Department.

Dr Padraig Murphy DCU

Julie Dowsett AFGDP

There will also be a range of speakers from media who can guide researchers on the best way to communicate their research.

Final line up of speakers will be circulated nearer to the time.


Many researchers will need the skill and confidence to communicate their research or a scientific concept to the general public. This module is designed to guide researchers on the way the media communicate science and how to navigate the print media, blogs, radio interviews and TV interviews.

Target audience:

PhD researchers who want to develop thier skills so they can do interviews on TV or radio.

Those who feel they may have a future career in science communication and want to develop their skills.

Places are very limited to ensure plently of hands on practice and feedback. For this reason we want people who really want to stretch themselves and apply thier knowledge.

For this reason we will ask you to make a case for why you should be given a place on this highly sought after module.


Learning outcomes and impact:

Gain an appreciation of how the media works and how the media communicate science.

To understand the role of digital media in knowledge dissemination with a focus on blog writing.

To gain an appreciation of the structure of a radio interview and be interviewed on your area of research.

To gain an appreciation of the structure of a television interview and be interviewed on your area of research.

Module delivery:

Lectures, workshops, radio interviews, TV interviews with structured feedback.

Module assessment:

A blog on your research for publication on the AFGDP website.

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